Google Adwords and Horse Boy Event

Bill has been continuing to work on The Zone Golf Pendant site today. If you Google Zone Golf Pendant, Brain Integration and Golf Pendants our site comes up on the front page. On top of that he has started a Google Adwords Pay Per Click Campaign. The Zone Golf Pendant ad comes up if you Google The Yips, Better Golf, Slice and Improve your Golf. A really good start - especially given the level of competition.

Next stop - PR

Meanwhile I have been getting to grips with The Horse Boy event. Following Bill's experience with the Zone Pendant I have decided to set up a separate web site for the event www.anewlookatautism.com. This will give us the opportunity to build the energy separately for the event and run another Google adwords campaign. I am also going to use the same PR material from the Chris Cardell Entrepreneurs Summit to promote the event.

Introducing The Zone Golf Pendant

Well we did it just! Friday 6pm and web site published. Ready for business. Have a look at www.thezonegolfpendant.com.

Interestingly it followed the same format as when I used the programme to create Cornucopia. Day one - the idea, day two - creating the space, day three - making the product, day four - the web site. This makes me even more confident that we can make this into a four day Business Start-up Workshop for anyone wanting to create a new business.

We will now look at optimising our site for Google, a google adwords campaign and building a PR campaign - again using material we picked up at the Chris Cardell Entrepreneur's Summit. We can then wrap this into a further two or three day Business Builder Workshop.

Day three

Well day three of our four day challenge and we have hit the buffers.... By the end of yesterday we had revised the name of the pendant to the zone pendant. We think we will go for www.thezonependant.com. as the web site name.

We have been struggling to come up with an identity that would work across the golf market and the exam stress market. The Zone Pendant seems perfect. After our Edutherapy years one thing we know a great deal about is brain integration and we will be able to put information about how brain integration is affected by stress and also how it impacts our performance.

Interestingly today it feels as though we have been taken off on a tangent but writing now I think the work we have done today has been creating the product. We have been looking at how to programme the pendants and how to package them. Half way through the afternoon my son phoned to say I had to watch a video on Youtube http://www.youtube.com/watch?v=5wx0GfbC0BA. Feel we should be doing this for all our projects.

So tomorrow we have to set up the web site. Fingers crossed.

Gimmie

Its been some time since we posted on the blog ......school holidays and too many ideas are the main excuses. Anyway Bill and I have set ourselves a new challenge for this week and we are going public to force us to deliver!

We recently went to an Entrepreneurs Summit organised by Chris Cardell. It was quite an experience. In fact Bill described it to a recent visitor to acreativespace as the most spiritual experience he has had for a long time! We came away fired up and full of ideas....almost too full and it feels as though we have had indigestion for the last five weeks. The problem has been where to start....

Quite honestly we have been floundering around for the last few weeks. Bill was away and then I was away and when we both got back we found ourselves sinking under a mountain of material we had subscribed to in our enthusiasm at the Summit. 

Gradually the fog has been clearing and yesterday we returned to the BIG IDEA we arrived at during the Summit. A de-stress pendant. Bill woke up with the idea on the morning of the final day of the Summit. 

We have had a number of people mention the Q-Link pendant to us over the past few months. As a golfer, Bill was already aware of this product as it is worn by a number of professional golfers. He realised that with the creative space programme we can run an individually tailored de-stress programme into an e-pendant. It becomes a simple product. A user can then chose to top-up the pendant at a later date if they chose. 

As I said we then went down with a major case of indigestion/ovewhelm! But over the last week we have been coming across more and more examples of products similar to the Q-Link. Daily we were finding ourselves on a web site for the Q-Link or the quantum pendant and then David Beckham turned up wearing a Power Balance Band...... ok we get the message. Time to launch our de-stress pendant.

Earlier in the year I set myself the challenge of creating a new business in four days using the creative space programme. It felt like it was time to repeat the challenge. So we are going to create the new de-stress pendant business in four days. Not only will this focus our energy but at the end of the process we will be launching a new intensive four day programme for anyone wanting to create a new business. 

Follow our blog to find out how we get on!