Resonance Marketing

Yesterday, The Creative Space Centre hosted a Workshop conducted by Mip Phillips which helped establish some clarity around the sometimes overwhelming world of Social Media for your business. Mip has got an incredible track record in Corporate Marketing, with an impressive portfolio of clients but is currently striving to establish a new paradigm in the marketing arena. His company Good Vibrations  champions the idea of Harmonic Marketing which aligns the business's purpose to increase customer preference and loyalty.

To me the parallels between Mip's work and our own are striking. He sees the business bottom line as a consequence of fulfilling purpose as opposed to the bottom line being the purpose of the business. His website states We love what we do and we can help you love what you do, which is remarkably similar to our phrase at acreativespace helping people build lives they love, with people they love, in a place they love.

The common thread is the recognition that we are moving into a new paradigm where choices are made less from lack and more from a truly creative space. Marketing has on the whole aimed to create demand by identifying a lack. Consumer products inform you how you lack beauty, status or experience to shift their goods. Governments even market their wars with fear, justifying their insanities with the lack of security lie. Even spiritual teachers market their various paths to Nirvana with when then promises.

Maybe its just me but I really sense that people are waking up to that game. This is particularly true of the kids I have been fortunate enough to work with over the past years. These children feel, rather than think, their way through life and their means of communication is resonance. They feel what is a match, and they certainly feel integrity. At a recent talk the CEO of Saatchi highlighted how difficult it was to market to Generation Y and even harder to mould them into 'good corporate citizens'. The clue is in the language. You cannot MARKET TO this generation you have to MARKET WITH them. This is why Social Media is so important.

There is a caveat here. The integrity of all of our actions will now be key. This generation will be attuned to the spirit, intention or consciousness of your actions. If your underlying intention is to manipulate then your market will know. I suggest that whatever you wish to offer, be it a product or service, it must be fully aligned with your purpose for it to succeed. You can't fake it!  (I am reminded of a therapist who complained to me that her "free" sessions weren't generating any new business. The implication in the statement being that they weren't energetically "free". Had she offered taster sessions with a view to subsequent paid sessions there may have been greater alignment).

I really believe we will build our businesses, communities and in fact society on resonance as opposed to projection. Corporations will no longer be able to "create" global demand, as diversity and individuality is encouraged with technologies such as 3D printing. Businesses may well become smaller, based on passion rather than profit, but remain global as the reach afforded by the internet really does open up the world.

The challenge we all face is maintaining a clear coherent aligned frequency, because that is the basis of the experience we will have, in business and in life. RESONANCE MARKETING is already here. Choose your frequency consciously!